Playtech BGT Sports expands SSBT footprint across independent operators

Leading provider agrees deals with five new bookmakers and extends with four others

Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has significantly increased its SSBT presence in independent bookmakers with a host of new commercial agreements.

New deals have been signed with BG Bet, Wilf Gilbert, Victoria Gate Casino, Sean Graham and Star Sports Mayfair over recent months.

Likewise, the following independent operators have extended their current deals with PBS: Corbett’s, Toals, Bet Sid, Toolan’s, GR8Odds and S&D. The improved contracts will see average terminal density levels double in these shops.

PBS’ SSBT offering has helped bookmakers boost incremental revenue and margins in recent years as customers take to the increased choice and functionality which terminals provide over the traditional over-the-counter service.

John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports, said: “The independent sector has shown it’s ready for the challenges it faces on the high street and embracing the latest in technology and retail trends is key to this.

“The various deals we have signed with new and existing operators alike prove that there is a hunger amongst independent operators to adapt and thrive in the space, offering their customers the increased range of betting opportunities they now expect.

“Our SSBTs are unmatched in the incremental revenue generated through in-play betting and an extensive choice of markets and sports, giving independent operators the competitive edge required to compete with the greater marketing spend of others.”