Data-driven marketing specialist Beehive has agreed a deal that will see white-label casino supplier ProgressPlay migrate to its platform from its previous provider.
ProgressPlay supplies more than 100 skins with its full turnkey solution, and has opted to integrate the Beehive marketing platform to provide data-driven retention and conversion support.
The migration follows a review of ProgressPlay’s marketing function.
Itai Loewenstein, CEO at ProgressPlay, said: “Operators using our white-label casino solution demand the very best in data-driven marketing, so it made sense for us to migrate to the Beehive platform.
“We have been particularly impressed by Beehive commitment to industry-tailored marketing products, and we are excited to see what innovative new features will be added in the coming months.
“The Beehive team has been a pleasure to work with, and we look forward to developing a long and mutually beneficial relationship.”
Adi Dagan, founder and CEO of Beehive, added: “It is significant that another large-scale, successful B2B supplier has committed to integrate the Beehive marketing platform.
“We made a strategic commitment to servicing B2B clients, as well as B2C operators, and this latest agreement shows that we are the number one choice for platform providers. Our recent deals further strengthen our position as the industry leader in this field.”
Beehive’s data-driven marketing platform allows operators and suppliers to analyse, optimise and monetise its customers across the channels.
The platform offers a one-stop-solution for iGaming marketers that dynamically clusters players and then targets them through an omni-channel campaign management engine.
It is proven to boost conversion and retention across online, mobile and retail, and comes with a series of innovative new features including Beehive Canvas, an omni-channel player journey planner and, Beehive Chatbot, which empowers operators to engage with players via Facebook Messenger.