Lottoland Solutions announces exclusive SSBT distribution agreement with Playtech BGT Sports

Lottoland Solutions is pleased to announce an exclusive lotto betting agreement with Playtech BGT Sports (PBS), the leading supplier of omni-channel sports betting technology.

Following a successful launch of Lottoland Solutions’ turnkey B2B lotto betting service, PBS will become the first retail provider to deliver Lottoland’s jackpot lotto betting products on their self-service betting terminals located in licenced betting shops. Customers of the thousands of UK betting shops containing PBS terminals will be able to place bets on the outcome of a range of future international lottos, for the chance to win huge jackpots.

Lottoland has a retail portfolio of 15+ products and a roadmap of innovation being implemented to further grow the genre. With jackpots guaranteed by Lottoland’s proprietary risk management, including their Insurance Linked Security, land based betting shop partners of Playtech BGT Sports are the latest companies to be able to benefit from Lottoland’s unique and proven lotto betting solutions which have paid out €250 million to lotto betting winners.

John Pettit of Playtech BGT Sports, said: “This exclusive distribution agreement with Lottoland allows us to add a wider range of lotto betting products with bigger jackpot payouts to our existing numbers portfolio – giving our customers further choice. Bookmakers have offered bets on lottos for years as part of their Numbers betting portfolio and it has been popular on our terminals for some time now, but we believe the innovation and customer service delivered by this partnership will take us a step further to becoming a one-stop shop for all betting operators and bookmakers.”


Lottoland Solutions Director Michael Bogie said: “Our jackpot lotto betting products are popular across a range of markets and customers – we are excited to be providing these products to Playtech BGT Sports for their retail customers. PBS are at the forefront of innovation in the sector and our lotto betting will be a very popular addition to their self-service betting terminals.”