“We will take our customers and visitors on a journey into the Merkur gaming experience.” This is the promise made by Merkur Gaming ahead of ICE at the ExCeL Exhibition Centre in London’s Docklands from 6th to 8th February 2018. Merkur Gaming will showcase innovative cabinets and thrilling game genres on the show’s largest booth in Hall N4.

“Merkur Gaming at ICE will be all about the gaming experience. We will present our companies and our products in a whole new way, one where visitors can relax, enjoy themselves and see our gaming experience in a whole new way” explained Athanasios ‘Sakis’ Isaakidis, Chief Executive, International, and Head of International Product Management. “Far from being just a simple presentation platform for our products, our booth at ICE will also give our customers the ability to interact with Merkur Gaming at first hand and thus be participants in our gaming experience.”

On the Merkur Gaming booth visitors will be able to contrast and compare the very best of the themed game series for which Merkur Gaming is world famous. In the Fruit games product area, many familiar fruity play icons immediately catch the eye. Fruit symbols are a true classic, a firm favourite and now refreshed in a new and modern style. In the Fruit games suite from Merkur Gaming, the ever popular melons, plums, cherries and oranges are now making it big. The contents of the latest Fruits Suite will really excite and entertain in a whole new way. For those who favour the mystical traces of historic Egypt, with its tomb treasures steeped in legend, mysterious symbols and threatening curses the Egypt games suite offers an ultra modern take on the most popular of ancient themes. The age of the pharaohs is one of the most exciting game formulas of today’s times and can be experienced in full and at first hand on the Merkur Gaming stand at ICE. The experience of Merkur Gaming’s themed game collections continues with a thrilling and fantastic journey to the varying lands and cultures to be found in Asia. From flying dragons to Chinese lanterns and legendary jade treasures, visitors at ICE will find numerous impressions of the range of available-now Asian games that are ‘made by Merkur’.

The Gauselmann brand is continuing its total gaming experience with its range of cabinets as Merkur Gaming continues its successful course by focusing on pin-sharp graphics and superior game animations shown in high-quality cabinets such as Merkurstar, Evostar and the ever-popular Avantgarde, that is now available in the Trio Edition with a third high-definition screen and taken to new heights of excellence with the elegant matt Black Series.

Merkur Gaming will also be presenting its brand new G-Box. This new space-saving multigamer specifically targets the needs of the high-street, gastronomy and mass market sectors. The G-Box is characterised by its ergonomic design and a smaller than traditional footprint. At ICE, the Merkur team is also previewing its new curved cabinet ahead of its international launch in 2018. This product stands for perfected cabinet design and an even more intensive gaming experience. Customers who were present at the Gauselmann Group’s 60th anniversary celebrations were able to have a snapshot preview of the new cabinet and now this latest highlight of the Merkur product portfolio will attract global attention at ICE.

ICE visitors can also look forward to viewing over 100 pin-sharp games, a wide range of single games and games that are focused on the Tribal Government Gaming sector of north America. One brand new element of the overall gaming experience is a brand new jackpot system from the Merkur Gaming portfolio. Once again, the Gauselmann Group will be present with an interconnected booth space that allows all of the previously separated group companies to now come together in a single space. In addition to the teams from Merkur Gaming, the Gauselmann subsidiaries edict, Cashpoint and XTiP, GeWeTe, the UK’s Blueprint Games and Merkur Dosniha from Spain will welcome ICE visitors to the vast exhibition stand.