Coral continues to invest in its online gaming offer with the launch of a new and improved bingo site supported by a month long TV campaign and exciting weekly promotional activity. The revamped bingo site available online, mobile and tablet is designed to offer unrivalled entertainment and big prizes.
Two 30-second TV ads created by Big AL’s Creative Emporium feature Coral brand ambassadors Carly Baker and Darren Farley on top of the Coral Bingo Bus. The iconic bus plays host to Farley as the bingo caller and Carly the winning player and the journey’s landmarks serve as inspiration for each number called.
The ads will go live ON Monday 26th October during day time TV to attract the prime audience and will run for four weeks. The new site with its exclusive content and unique features will have over 16 bingo rooms, including Coronation Street Bingo, Bingo Lotto and the award winning Coconut Island. There is a variety of bingo to choose from including 40, 49, 50, 75 and 80 ball and everyone’s favourite the 90 balls. The site recreates a bingo-hall style atmosphere, complete with over 70 slots, games and scratch cards to keep players occupied in between bingo games.
Coral offers players the flexibility to play and cash out wherever they want by using Coral’s multi-channel Connect card. It’s a single wallet card that can be used across all channels, including gaming machines and over the counter in any of Coral’s 1850 shops. Using contactless technology and a PIN number, the card allows faster and more flexible access to cash – play online and collect your winnings in a Coral shop. An offer which is unique to Coral.
Matt Prevost, Coral Brand Director says, “We are thrilled to be launching our new exciting Coral Bingo product, particularly with the opportunity to provide UK Bingo customers with easy cash in/out via Coral Connect at any of our 1850 shops nationwide.”